Privacy Policy

Last updated: June 11, 2025

Game Friend ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit or interact with https://gamefriend.co.uk (the "Site").

1. Who We Are

Game Friend is a UK-based social and community platform for gamers. If you have questions about how we handle your data, contact us at:
📧 gamefrienduk@gmail.com

2. What Information We Collect

We collect personal data that you voluntarily provide, as well as data automatically collected when you use the Site.

a) Information You Provide

Account Details: Username, email address, password (encrypted).
Profile Content: Optional profile details, bio, game preferences.
Messages & Comments: Any posts, comments, or private messages you share.
Payment Information: If you purchase a subscription or perks, payment is processed securely via third-party providers (e.g., Stripe or Ghost). We do not store your card information.

b) Information We Automatically Collect

Device & Usage Data: IP address, browser type, device type, referral URL, and how you interact with the Site.
Cookies & Analytics: We use cookies and tracking tools to analyse site traffic and improve user experience.

3. How We Use Your Data

We use your data to:

Create and manage your Game Friend account
Provide and personalize community features
Process payments and manage subscriptions
Enforce our Terms and Code of Conduct
Respond to your inquiries and support requests
Send occasional updates (with your consent)
Monitor and improve the Site’s performance

4. Legal Bases for Processing

We process your personal data under the following lawful bases:

Consent – for optional communications or features
Contract – to deliver the services you've signed up for
Legal Obligation – to meet regulatory requirements
Legitimate Interest – to operate, secure, and grow our platform

We do not sell or rent your personal data. We may share it with:

Service providers (e.g. Stripe, Ghost, analytics platforms) who help us operate the Site
Legal authorities if required by law or to protect rights and safety

All third parties are required to handle your data in compliance with UK data protection laws.

6. Cookies and Tracking

We use cookies to:

Remember your login session
Measure Site traffic and usage
Enhance user experience

You can manage or disable cookies in your browser settings.

7. Data Storage and Security

We store your data securely using industry-standard encryption and access controls. However, no system is 100% secure, and you use the Site at your own risk.

You have the right to:

Access the personal data we hold about you
Correct or update your information
Request deletion of your data (“right to be forgotten”)
Object to or restrict certain processing
Withdraw consent at any time (where applicable)
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact:
📧 gamefrienduk@gmail.com

9. Data Retention

We keep your data only for as long as necessary to:

Provide our services
Fulfil legal or regulatory obligations
Maintain platform integrity

You can delete your account by emailing us directly.

10. External Links

The Site may contain links to third-party websites. We are not responsible for their privacy policies or practices. Please review their policies before submitting personal data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services or legal obligations. Significant changes will be announced via email or on the Site.

12. Contact Us

If you have any questions or concerns about this policy or your data, you can reach us at:
📧 gamefrienduk@gmail.com